Market Research Best Practice: 30 Visions for the Future by ESOMAR
Author:ESOMAR
Language: eng
Format: mobi
ISBN: 9780470687581
Publisher: Wiley
Published: 2009-08-26T14:00:00+00:00
Goodyear, M. (1996), Divided by a common language. Journal of the Market Research Society, 38(2), 105-122.
Gordon, W. (1994), Taking brand repertoires seriously. Journal of Brand Management, 2(1), 25-30.
Forsyth, J., Gupta, S., Haldar, S., Kaul, A. and Kettle, K. (1999), A segmentation you can act on. The McKinsey Quarterly, 3, 6-15.
Leith, A. and Riley, N. (1998), Understanding Need States and their Role in Developing Successful Marketing Strategies. Journal of the Market Research Society, 40(1), 25-32.
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